Katia Facchetti is a dynamic global business leader with proven results driving complex B2C, B2B, and professional services businesses. Katia uniquely balances visionary thinking, strategic growth initiatives, disciplined execution, and team development in every leadership opportunity, in corporate and private equity owned enterprises and in non-profit organizations. She believes breakthrough results come from inspiring a team to do go above and beyond. She has earned a reputation for accelerating profitable revenue growth through her entrepreneurial approach, inspiring leadership, championing consumer/customer needs, and identifying innovative solutions.
Katia is currently the President of FoodieCMO, a food and beverage specialty consultancy that helps businesses create sustainable growth. She advises start-up to small/mid-size food businesses on business strategy, marketing, sales, innovation and product development.
Previously, Katia was the first Chief Marketing Officer for NBTY, the world’s largest vitamin/supplement company with $3B+ revenues, owned by the Carlyle Group. Under Katia’s leadership, brand positioning was completed for over 80% of the company’s revenues including: Nature’s Bounty®, Osteo Bi-Flex®, Balance Bar®, Met-Rx®, and Vitamin World. Katia assembled a team of 175+ that drove company-wide growth strategies, global consumer insights, digital/social media, product development and innovation, creative services, regulatory affairs, nutrition research, consumer affairs, and corporate communications.
Before joining NBTY, Katia was the first CMO and SVP at Terex Corporation, a $9.8B global construction, mining, and utility equipment manufacturer. Katia created and led a world-class global marketing organization that implemented key strategic initiatives, including Voice of the Customer; defining company brand architecture and global Terex® brand positioning; and implementing Net Promoter Score customer satisfaction program. Ms. Facchetti also drove cross-business distributor/customer development for sub-Saharan Africa.
Prior to joining Terex, Ms. Facchetti was President of Fusion 5 (a WPP Group company), a marketing consultancy that specialized in transforming the relationship between consumers and brands to aggressively drive growth through ‘innovation out of insight’. Fusion 5's core clients included: Coca-Cola/Wal-Mart, Pepsi, Diageo, Godiva, Ford, Campbell’s, Gillette, AT&T, and DuPont.
Katia’s career began 30+ years ago at Kraft/General Foods. She rapidly progressed through a variety of marketing/general management roles for brands including Maxwell House®, Stove Top®, Log Cabin®, and Good Seasons®. In 1996, she was recruited to be Vice President of Marketing at Nabisco and led the turnaround of 10 product categories in the Foodservice Company.
She serves on several non-profit Boards, including the FoodBev Forum (promotes food/beverage innovation), The Executive Forum (supports C-suite executives in their professional endeavors).
A passionate ‘foodie’, Katia moved to Italy after leaving Terex, to attend a Masters of Food Studies program at the Universita degli Studi di Scienze Gastronomiche, founded by Slow Food. She also received her Italian Sommelier certification.
Katia received an MBA in General Management/Marketing and her B.S. in Hotel Administration from Cornell University. She resides in Stamford, CT.